ADVERTISING SPECIALTY PRODUCTS
Our goal is to help our clients find unique and personalized, self-promotional items that will make you stand out in the crowd.   Something as basic as an imprinted duck or as ornate as a cut crystal vase may be perfect for you.   We have the creativity and we have the most up to date research tools to find the product that is right you and your budget.

Here is a short list of what we offer under Advertising Specialty Products:

• Introducing new products or services
• Enhancing a company or product image
• Reducing the cost of a uniform/apparel program
• Energizing event marketing
• Introducing or expanding a branded wearable program
• Promoting service goals
• Motivating sales or staff personnel
• Awarding exceptional employee performance
• Opening new accounts
• Dealing with the impact of company mergers
• Activating inactive or dormant accounts
• Improving or maintaining client relations
• Increasing trade show traffic
• Enhancing team building programs
• Demonstrating client or patron appreciation
• Creating direct mail or door opener programs
• Stimulating meetings with a theme

INCENTIVE PROGRAMS
The basis of incentive programs haven't really changed much over the thousands of years since the first farmer dangled a carrot in front of his donkey to get him to move.   The awards may have become more expensive, but the objective remains the same.  We want to modify someone's behavior through the use of a prize or an award.

Can any of the following programs be beneficial to your company?

• Increased sales to existing customers
• Improved customer satisfaction
• Adding new customers
• Increased employee productivity
• Reduced defects
• Improved training
• Reduced employee turnover
• Reduced loss time/absenteeism
• Improved staff morale
• Enhanced "esprit de corp"
• Increased fund raising

Companies and organizations of all sizes have successfully used incentive and award programs to achieve these types of goals and improve their internal and external marketing programs.  These types of programs do not have to break your budget to be winners.  The key is proper pre-planning and execution.

This is where the team at i.d. clare & company can help out.  Your employees cannot be expected to be experts in all areas.  Just as you would call on your outside attorney or accountant for additional expert legal and tax advice it's recommended that you work with an experienced group of people when planning and implementing an incentive program.  Why overload your already busy staff?  We can help you identify and establish attainable goals, create the administrative support system, create an effective communications process, help select the appropriate rewards and develop realistic costs.

Prizes can be a combination of merchandise and travel awards.  It all depends on your objectives.   With regards to employee non-incentive type awards it is important to remember that recognition is critical and that employees will show their certificates, plaques or trophies with great pride to all those around them.

The bottom line is that your award program must be consistent with your goals, provide something of value, be memorable, instill pride and loyalty and properly reflect your company's name and image.

MARKETING & ADVERTISING
There's full service, and then there is FULL SERVICE.   Our talented specialists can work with you to strategize, create, build, shoot, buy, track, assess, fulfill and well... you get the point.   We have the capability, the team and experience to do it all.

Here is a short list of what we offer under Marketing & Advertising.  If you need assistance with any of the following give us a call:

• Introducing new products or services
• Generating increased cause awareness
• Reinforcing a mission and vision statement
• Strategic Marketing/Advertising Planning
• Creative Services
• Print Production/Fulfillment Services
• Media Services
• Web Development/Search Engine Strategy